Blog / Simple Tips For Optimizing Your Mobile Marketing
January 18, 2020 | Web Team
The world has gone mobile. Every day, more searches are being done on smartphones and tablets than on desktop computers, which is hardly surprising since the number of users of the former has long surpassed the latter.
With more and more people depending on mobile devices for their daily dose of search engine use, it’s only right for digital marketers to give their mobile marketing efforts a bit more attention that they have given it over the years. Considering how powerful mobile marketing is as a business tool, digital marketers worth their salt should do everything to up their game. Here are some tips that can help you optimize your mobile marketing.
Before you can actually launch any kind of mobile marketing campaign, your site has to be mobile-friendly. It’s hard to optimize for mobile when the text is too small to read, the content is wider than the screen, or some of the content is unplayable.
So tweak your web design to make menus and content display well for your site’s visitors. Also, don’t forget to test your newly mobile-friendly site on various mobile devices to make sure that it works.
Search engine optimization is just as crucial for mobile as it is for desktop. You can encourage mobile users to check out your site on their devices by developing relevant and optimized content that specifically targets them. Make sure that your content has the right keywords, and always keep in mind that mobile users differ a bit from desktop users when it comes to doing searches. For a more effective mobile SEO strategy, let the best Phoenix SEO agencyhelp you out.
Your mobile marketing strategy needs to have a healthy dose of social media incorporated into it for the simple reason that about 80% of social media users consistently check their Facebook, Twitter, Instagram, and other social media accounts on smartphones and tablets. No decent marketer should miss out on that kind of traffic. Your brand should attain a certain level of prominence and visibility if you engage with users on social media and use platform-specific ads.
Google has been hard at work making local search more relevant over the years, and nowhere is local search more relevant than in mobile.
With each passing day, the number of people looking for local options on smartphones and tablets is growing. You need to work on getting your website to show up for those searches, or you will be missing out. Considering that many local searches bring with them an intent to purchase, you will be missing out on a lot if you don’t do the best local SEO optimization Phoenix websites like yours can accomplish.
So your title tags, the URL, the H1 heading, and Meta description should include both the city and state if you want to optimize for local search. For a more effective local SEO strategy, let the best Phoenix SEO agency help you out.
Getting your business on the local map by getting a listing on Google My Business would also be a great idea. Free of charge and quite easy to set up, a Google My Business account is perhaps the most important business listing you can hope to make online.
When creating your account, make sure that you provide all possible information about your business. Do the same thing with pictures of your business as well. All these will show up whenever people search for your business online, and that’s why you have to give them all the information they will need about your products and services.
Is your website on WordPress? If so, then consider yourself fortunate, as the platform offers plugins that will optimize images, boost site speed, and perform essential mobile SEO tasks, all to make your site even more user-friendly.
One of the most popular WP plugins for mobile is WP Touch, which allows you to provide your mobile visitors a fast and user-friendly version of your site without making any changes to the site’s code. Other WP plugins that webmasters and marketers commonly use include Mobile App Plugin, Cornerstone Page Builder, and Google Mobile Friendly Test.
Browsing the Internet and typing in searches aren’t the only things that mobile users do on their devices. They are also opening and reading emails on their smartphones and tablets on a regular basis. So if email campaigns form part of your marketing strategy, then you need to make your messages more mobile-friendly.
Keeping the message concise and direct to the point would be a good place to start. That should make reading them on much smaller screens easier. There should also be just one call to action, preferably at the top of the page.
With so many ways of communicating online, it’s easy to think that people don’t use SMS or text messages that much anymore. However, it’s the opposite that’s true. Many mobile users still use their smartphones for text messaging, and that is something you have to take advantage of to get better results for your business.
Mobile marketing via text messages offers a number of advantages. The SMS platform, for one, is easily trackable. It is also quite interactive, offering the possibility of recipients sending you feedback almost instantly. Most importantly, text messaging gives you the chance to make your message more personalized.
Optimizing your mobile marketing can give your business a huge boost and you will be glad that you gave the mobile version of your site the kind of attention it deserves.
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