Blog / Useful SEO Techniques To Try in 2018

Useful SEO Techniques To Try in 2018

January 18, 2018 | admin

You’re probably sick and tired of hearing and reading about how the world of search engine optimization is constantly evolving, but that is the cold, hard truth. Even as this piece is being written, search engine algorithms are being updated. What worked as recently as 2016 could be rendered obsolete by January 2018. With all those algorithm updates, those techniques may even get you in trouble with the search engines.

Here are some of those techniques that you can try for 2018. You can try them by yourself, or you can get the help of SEO companies in Phoenix to get it done more efficiently.

Update, re-optimize, and re-publish old content

So your blog has been up and running for, say, five years now. If you’re in the habit of posting at least once a week, you have about 260 articles in your arsenal. Conduct an audit of your content, and you will realize that you are sitting on a gold mine that you can update, re-optimize, and re-publish.

Why re-publish?

For one, it’s always a good idea to update posts with topics that are prone to changes. You wouldn’t want readers to read your content and see that the points you made there are no longer valid. The fact that it was published a couple of years ago is not an excuse. For always, give your readers useful and relevant content. Anything less would leave a bad impression.

For another, new and fresh content is always more attractive not only to your target audience but to the search engines themselves. Google, for example, loves frequent updates. Remember, fresh content=frequent indexing, and that is always a good thing.

Switch to Accelerated Mobile Pages (AMP)

CNN, Washington Post, Forbes, and many other large publishers have already switched to Accelerated Mobile Pages (AMP), a Google-backed open source framework designed to give mobile users virtually instant access to the Web.

So why don’t you?

The reasons behind their use of AMP are manifold, but as far as marketers are concerned, making the switch to AMP creates very fast-loading pages, enhancing mobile user experience which improves bounce rate and other on-site metrics. Google, in turn, has already demonstrated a preference for lightning-fast pages by ranking them higher in the Search Engine Results Pages. Google’s impending implementation of Mobile-first index in 2018 should push you further down the AMP road.

Do YouTube SEO

With over 3 billion searches per month, YouTube is the world’s second most popular search engine. It would seem unwise not to dip your toes into that huge pond, especially when you’re all about driving traffic to your site. Focus on YouTube SEO, and you’ll not only get traffic from YouTube, but your website will also get a better chance of showing up on Page 1 of the SERPs.

Of course, doing YouTube SEO means you have to create your own videos for posting on YouTube. So while you’re making a video, keep in mind that longer ones typically do better in YouTube search. Then again, you can’t be making feature-length videos all the time, so videos that are at least five minutes in length should be a good place to start.

Once your video’s good and ready for posting, make sure that the video title is SEO-friendly, containing keywords and power words that can attract clicks and shares. Your description of the video should also give Google an idea what the video is about since its spiders can’t “read” videos—yet. The description should be so detailed it reads like a short blog post.

Don’t forget the other search engines

We all know who the king of the SEO block is. While it’s hardly the world’s first search engine, Google has revolutionized the Internet in more ways than one and created an entirely new industry in the process, making SEO in Phoenix and anywhere else in the world possible.

Google, however, is not the only search engine in play. Bing gets more than 800 million searches a day. Baidu and Yahoo! each gets more than half a million daily searches. While the three combined remains a far cry from the four billion searches Google handles on a daily basis, the search statistics of Bing, Baidu, and Yahoo! is nothing to sneeze at in any universe. So optimize your website for them as well and achieve the top website SEO Phoenix ranking you can get.

Take Voice Search into account

2017 saw the use of Voice Search rise, and it could only rise some more in 2018. ComScore even predicts that by 2020, half of all searches will be voice searches, and that is something that should influence your Phoenix SEO strategy come 2018.

One aspect of voice search that you should take into account for your Phoenix SEO strategy is the way it makes you deal with keywords. Typed queries are generally shorter, while voice search queries tend to be longer and sound more like natural language.

If you want to accommodate voice search better, you will need to adjust your keyword strategy and focus on long-tail keywords that the semantic nature of voice search queries brings naturally. Pay closer attention to voice search and draw more search traffic from mobile users.

All of the above are just a few examples of the many things that you can do for your SEO strategy in 2018.  While there is no guarantee that all of them are going to help you achieve all of your SEO goals, they should at least give you something to experiment with on your way to doing just that.

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